Final answer:
Joseph Juran did view the Baldrige Award as at odds with his teachings to some extent because he believed it promoted competition rather than cooperation in quality improvement.
Step-by-step explanation:
The question of whether Joseph Juran viewed the Baldrige Award as fundamentally at odds with his teachings is a matter of understanding Juran's philosophy and the principles of the Baldrige Award. Juran's approach to quality emphasized the importance of quality management as a core business practice, and he is renowned for promoting the idea of ongoing quality improvement and the 'Juran Trilogy,' which is a holistic approach to managing quality. However, it has been argued that Juran was critical of the Baldrige Award to some extent because he saw it as promoting competition rather than cooperation between organizations, which could detract from the collective goal of quality improvement across an industry.
While the Baldrige Award is designed to recognize and encourage excellence in organizational performance through quality achievements and improvements, Juran's emphasis was on the cooperative effort across organizations to enhance quality as a broad objective, potentially clashing with the competitive nature of an award system. Thus, it can be interpreted as true that Juran had reservations about the Baldrige Award as a competition, based on his teachings about cooperative quality improvement.