Question

Which of the following is NOT a true statement about advertising?

A. The agent controls who will receive the advertising.
B. The company cannot control who receives the advertising.
C. Deceptive practices are prohibited.
D. Direct mail is advertising.

Answer 1

The statement that is NOT true about advertising is that the agent controls who will receive the advertising. Advertising often uses techniques such as exaggeration and ambiguity, regulated by the FTC, but false or misleading claims are prohibited. Advertising has evolved due to technology, enabling consumers to bypass traditional venues.

Step-by-step explanation:

The statement that is NOT true about advertising is A. The agent controls who will receive the advertising. In reality, the company has control over who receives the advertising, whether through targeted ads on social media or direct mail campaigns.

Advertising often uses techniques such as exaggeration and ambiguity, allowed by the Federal Trade Commission (FTC), but false or misleading claims are prohibited. The regulation by the FTC aims to ensure that if a claim is presented as a fact, it must be true.

In general, advertising has evolved due to technological advancements, allowing consumers to bypass traditional advertising venues such as television and print media.