Question

Mumbai, India is a quickly growing city of importance in its own country as well as the global economy. A marketing research firm has been asked by a prominent fast food restaurant to help determine if the citizens of Mumbai would support this fast food business. From a list of all registered tax payers, 3000 names are randomly selected. Each individual on the list is mailed a brief questionnaire. The researchers receive 1049 responses. The population is:

A) The 1049 people who respond.


B) The citizens of Mumbai.


C)Cannot be determined.

Answer 1

The population in the research conducted in Mumbai is the citizens of Mumbai, as they are the group about which the researchers are trying to draw conclusions. The 1049 respondents form the sample of the study. The concept of population in a study refers to the whole group of interest, not just the participants of a survey.

Step-by-step explanation:

In the context of the marketing research being conducted in Mumbai, the population is defined as the entire group about which the researchers want to draw conclusions. In the case of the questionnaire sent by the research firm to determine support for a fast food business, the population is option B, the citizens of Mumbai. The 1049 people who responded make up the sample from the population, providing data the researchers will analyze to make inferences about the broader population's views on the fast food business.

For the study involving employed adult women's opinions about government funding for day care, the population is the 520 members of the local business and professional women's club, not just the 100 women to whom the questionnaire was sent or the 68 who responded.

When conducting a survey or a study, the population represents the total group of interest, while the sample consists of a portion of this population that is analyzed to gather insights or make generalizations about the entire group.