Question

The demographics of an area help determine a target market. A target market is ___

A) Specific group of consumers or businesses that a marketing strategy is aimed at.
B) Broad area where marketing efforts are concentrated.
C) General category of products or services offered to consumers.
D) A subset of marketing objectives for a particular campaign.

Answer 1

A target market is a specific group of consumers or businesses that a marketing strategy is aimed at. Demographics help determine the characteristics of the target market.

Step-by-step explanation:

A target market is a specific group of consumers or businesses that a marketing strategy is aimed at. It is the group of people or organizations that are most likely to buy a product or service. Demographics, such as age, gender, education, and race, help determine the characteristics of the target market.