Question

Celestial seasoning is a well recogniz d brand of tea. It has differentiated itself from traditional teas by producing herbal teas and others using more exotic white tea leaves. It has recently introduced celestial seasonings tea dreams ice cream, a product it hopes will be successful due to consumers' awareness of the brand.

Answer 1

The subject of this question is Business. Celestial Seasonings has differentiated itself from traditional teas using product differentiation as a marketing strategy. The brand hopes to make the new Celestial Seasonings Tea Dreams Ice Cream successful by leveraging its existing brand awareness.

Step-by-step explanation:

The subject of this question is Business.

Celestial Seasonings, a well-recognized brand of tea, has differentiated itself from traditional teas by producing herbal teas and using more exotic white tea leaves. This is an example of product differentiation, which is a key marketing strategy in the business world. By introducing Celestial Seasonings Tea Dreams Ice Cream, the brand hopes to leverage the awareness and recognition it has built with consumers to make the new product successful.