Question

Consider the following statement: "I intend to purchase a hybrid vehicle because it will save me money on fuel costs and help me to fulfill a personal commitment to lessening my impact on the environment." This statement represents which of the following psychological bases of customer behavior?

Answer 1

The statement represents the psychological base of personal values influencing customer behavior.

Step-by-step explanation:

The statement represents the psychological base of personal values influencing customer behavior. Personal values are the deeply held beliefs and principles that guide an individual's behavior and decision-making. In this case, the student's intention to purchase a hybrid vehicle is driven by their personal values of saving money on fuel costs and lessening their impact on the environment.