Final answer:
Quantitative research methods utilize statistics to measure and represent research numerically, while qualitative research methods emphasize observation and interpretation of behavior to understand human actions and societal influences.
Step-by-step explanation:
The quantitative research method is known for its emphasis on using statistics to achieve precise measurements and represent research collected in numerical form that can be counted. In contrast, qualitative research methods focus on observing, describing, and interpreting behavior. Qualitative methods are often utilized in fields like quantitative sociology, which uses statistical methods like surveys with significant numbers of participants to analyze and identify patterns in human behavior. Qualitative sociology, on the other hand, aims to understand human behavior through more in-depth and personal approaches such as interviews, focus groups, and content analysis of various sources, including books, magazines, and journals. These methods are associated with the symbolic interactionist perspective and allow researchers to explore the symbolic meanings and experiences of individuals within their social contexts. Although both quantitative and qualitative research methods have unique strengths and limitations, they both contribute to a comprehensive understanding of sociological phenomena. Each approach is chosen based on the research question at hand, the availability of participants, and the overarching goals of the study.