Final answer:
Program evaluation should minimize stakeholder influence and be based on preset standards, maintaining value neutrality. The design should be understandable, useful, and maintain a balance between evaluation efforts and program goals. Effective engagement and unbiased evidence are essential for credible evaluations.
Step-by-step explanation:
Theorists such as Scriven and Boruch advocate for the minimization of stakeholder influence and the use of rigorous evaluations based on preset standards in program evaluation. The objective is to conduct assessments that are unbiased and valuable to both program managers and stakeholders. This concept is a facet of the broader field of program evaluation, a crucial aspect of social sciences and business that assesses the efficiency and impact of programs and policies.
One important principle highlighted by evaluators is the value of value neutrality, as described by pioneer sociologist Max Weber, ensuring that personal values do not influence the interpretation of research outcomes. The use of unbiased evidence is essential for the credibility of an evaluation. Moreover, the evaluation design should be simple and feasible so that all stakeholders can understand its purpose and findings. Engaging stakeholders effectively at all levels, ensuring the utility of the evaluation results, and aligning the evaluation with the program efforts are seen as key principles for successful program evaluations.
Practical application of these principles was observed in a case where inadequate stakeholder engagement led to poor feedback on a substance abuse prevention program. This highlights the importance of considering stakeholder commitment and knowledge in the evaluation process to achieve meaningful results.
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