Final answer:
The provided citation is for a scholarly article by H. Riesch published in 2015, titled 'Why did the proton cross the road? Humour and science communication.' It appears in the journal 'Public Understanding of Science.'
Step-by-step explanation:
The citation Riesch, H. (2015). 'Why did the proton cross the road? Humour and science communication. Public Understanding of Science, 24(7): 768-775. doi:10.1177/0963662514546299' represents a scholarly article published in the journal 'Public Understanding of Science'. The author of the article is H. Riesch, and it was published in the year 2015. The article title suggests that it explores the use of humor in the context of science communication, which is a crucial aspect of the broader field of science communication and public engagement with science.