Final answer:
Qualitative research is a type of research methodology that focuses on subjective evidence and non-numerical data to understand human behavior and society.
Step-by-step explanation:
Qualitative research is a type of research methodology that focuses on subjective evidence and non-numerical data such as language, feelings, and impressions. It is often used in social sciences to study human behavior and society. Researchers gather information through methods like in-depth interviews, participant observation, and analysis of content sources. Qualitative data is harder to organize and tabulate compared to quantitative data, but it provides a deeper understanding of the research subject.