Final answer:
The marketing team identifies the target demographic when developing marketing materials. They analyze the audience's age, lifestyle, and habits to tailor marketing strategies effectively. This research helps in crafting impactful slogans and creating marketing materials that resonate with the intended audience.
Step-by-step explanation:
When developing marketing materials for a business, it is the responsibility of the marketing team or a marketing specialist to identify the target demographic. Understanding the target audience is crucial for creating effective marketing strategies. This includes analyzing different aspects such as age, gender, lifestyle, and purchasing habits. As an example, if you are the advertising director for a campaign aimed at encouraging teens to exercise, you would need to study the various lifestyles of your teenage audience. You might consider if they’re involved in sports, sedentary activities like video games, or if they have a strong social media presence. Accordingly, the marketing materials would reflect this research.
Slogans such as “Get fit, don’t sit” or “Move more, score more” could be used to resonate with this demographic, as they are catchy and emphasize activity. These slogans are effective because they are concise, memorable, and invoke a sense of empowerment.
Referring to journal writing and demographic studies, the marketing approach should encompass broad but relevant appeals to the targeted teens, while also considering the beliefs, attitudes, and values shared by the demographic. The goal is to connect the audience's lifestyle to the campaign, creating community connections and driving the message home in a way that is meaningful and impactful.