Final answer:
In analytics, keyword columns can be sorted by search volume, competition, CTR, average position, conversions, CPC, and relevance to identify popular and high-performing keywords.
Step-by-step explanation:
In analytics, particularly when examining keywords in a dashboard or a report, you can sort by various columns depending on the analytics platform you are using.
Common sorting options include search volume, competition, click-through rate (CTR), average position, conversions, cost per click (CPC), and keyword relevance.
For instance, sorting by search volume helps you understand which keywords are most popular among users, while sorting by conversions can show you which keywords are performing well in terms of leading to desired actions, such as sales or sign-ups.