Final answer:
Lead Source values in CRM refer to different sources from where leads are obtained. By tracking these sources, businesses can analyze the effectiveness of marketing efforts and focus accordingly.
Step-by-step explanation:
The Lead Source values in the CRM refer to the various sources from where a lead or potential customer is obtained. It helps to track and analyze the effectiveness of different marketing channels and campaigns. Examples of lead sources can include 'Website', 'Referral', 'Social Media', 'Email Marketing', 'Paid Advertising', 'Trade Shows', etc. By categorizing the leads based on their sources, businesses can identify which marketing strategies are generating the most conversions and focus their efforts accordingly.