Final answer:
Localization can be applied to Coca-Cola in its manufacturing process, franchising strategy, and regional taste differences. By shipping concentrated syrup and allowing each bottling plant to use local ingredients, Coca-Cola adapts to local market preferences and conditions.
Step-by-step explanation:
Localization can be applied to the analysis of Coca-Cola in several ways. One example is in the manufacturing and distribution process. Coca-Cola localizes its production by shipping only the concentrated syrup from Atlanta to bottling plants around the world. This allows each bottling plant to use local water, sweeteners, and carbonation to create a product that suits the taste preferences of the local market.
Another way localization is applied is through franchising. Each bottling plant is awarded a specific geographic distribution region, giving them exclusive rights to manufacture and sell Coke products in that region. This allows Coca-Cola to adapt to local market conditions and preferences.
Finally, localization can be seen in the different tastes of Coca-Cola products in various locations. Since each franchisee uses local water, the taste of Coke and Pepsi can differ when bought in different towns due to the differences in local water sources.