Final answer:
Comparisons of profits versus the profits of other firms would generally not be included in a business's social audit, as it relates to financial performance rather than social responsibility.
Step-by-step explanation:
The activity that would generally not be included in the social audit of a business is Comparisons of profits versus the profits of other firms. Social audit focuses on a company's impact on society in terms of social responsibility and ethical behavior. The aspects commonly included are support for higher education, the arts, and non-profit groups, employee-related activities, and consumer activities such as product safety, honest advertising, and fair pricing. Profit comparisons with other firms are typically related to financial performance and competitive analysis, rather than social responsibility.