Question

Damian is trying out for his high school varsity basketball team. Damian feels he needs an extra advantage to ensure that he makes the team, so he goes to The Finish Line. Once at the store, he chooses the best looking and most expensive shoes the store carries. Damian's buying process is influenced most by _______ factors.

Answer 1

Damian's buying process for basketball shoes is influenced by psychological factors, driven by social norms and the perception that expensive, good-looking shoes may provide an advantage.

Step-by-step explanation:

The buying process described in the question is influenced most by psychological factors, particularly the perception that having the best-looking and most expensive shoes will give Damian an extra advantage. This can be attributed to both the influence of social norms among teenagers, where appearance and brand can be seen as a status symbol, and belief in the quality associated with higher prices. In the context of consumer behavior, psychological factors such as motivation, perception, beliefs, and attitudes play a significant role in influencing buying decisions.