Final answer:
GE's slogan 'we bring good things to life' exemplifies synergistic advertising, embedding consistent messages across various platforms to sell optimism and link products to consumers' aspirations.
Step-by-step explanation:
The advertising slogan "we bring good things to life" used by General Electric (GE) to market itself, is an example of synergistic advertising. This approach ensures that consumers receive a consistent message across multiple platforms, reinforcing the desired branding. The concept is similar to that used by alcohol companies, such as the Corona beer campaign, which associates their product with the luxury of a tropical beach to evoke a sense of relaxation and leisure in consumers. The aim is to embed these symbols and messages so deeply into consumer consciousness that they drive the purchasing decisions of consumers.
GE's slogan is designed to sell optimism and a promise of a better life through technology, following the tradition of advertising trends that include selling dreams and lifestyles as well as products. By engineering an emotional response to a brand, corporations can tie their products to the hopes and aspirations of consumers. This marketing strategy has been a part of American culture since the mass consumption era.