Final answer:
TOMS shoes gained market share through its 'One for One' model, strong brand identity, and innovative marketing strategies.
Step-by-step explanation:
TOMS shoes had a lot of success gaining market share with its products because of its unique business model known as the 'One for One' model. For every pair of shoes purchased, TOMS donates a pair of shoes to a child in need. This socially conscious approach resonated with consumers who were looking for ways to make a positive impact through their purchases.
In addition, TOMS shoes focused on creating a strong brand identity through storytelling and marketing. They highlighted their mission and the impact they were making, which helped to differentiate them from other shoe brands and create a loyal customer base.
Lastly, TOMS used innovative marketing strategies, such as influencer collaborations and limited edition collections, to create buzz and generate excitement among consumers. These efforts helped to build brand awareness and attract new customers to the TOMS brand.