Question

Which of the following stages in the new product development would a firm engage in immediately after the completion of concept testing?

A) idea screening
B) marketing strategy development
C) business analysis
D) product development
E) idea generation

Answer 1

After concept testing, the next stage in new product development is product development.

Step-by-step explanation:

The stage in the new product development that a firm would engage in immediately after the completion of concept testing is product development. Concept testing involves evaluating the feasibility and potential of different product concepts. Once a concept has been tested and approved, the firm moves on to the product development stage, where the concept is transformed into an actual product.