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When the size, purchasing power,a dn profile of a market segment can be calculated, the market is _________.

User Ckluss
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1 Answer

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Final answer:

The market is considered measurable when the size, purchasing power, and profile of a market segment can be determined, which is essential for a business to target a specific market effectively.

Step-by-step explanation:

When the size, purchasing power, and profile of a market segment can be calculated, the market is measurable. In order for a market segment to be viable, it must be measurable, substantial, accessible, differentiable, and actionable. These criteria allow businesses to evaluate the potential success of targeting a specific segment. For example, a well-respected brand name that has been built up over many years helps in identifying and measuring the market segment catering to brand loyal customers.

User Stroi
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