Final answer:
Ritzer's McDonaldization does not include custom, artisanal, or individualized products and services like those from a local cobbler, which contrast with the standardized and efficient models of chain businesses.
Step-by-step explanation:
According to Ritzer, an example of something in society that is not McDonaldized is a local cobbler making custom shoes as opposed to mass-produced footwear. The concept of McDonaldization involves the principles of efficiency, predictability, calculability, and control being applied broadly across various social institutions, much like the business model of a fast-food chain like McDonald's. These principles lead to the homogenization and standardization of products and services, often at the cost of individuality and humanizing elements of work. Conversely, endeavors like crafting custom shoes, farmers markets, microbreweries, and various DIY trends embody what might be considered 'de-McDonaldization', where individuality, customization, and personal touch are emphasized over uniformity.