Question

Running search ads for your brand keywords will help you:

a) Attract new customers unfamiliar with your brand
b) Increase your organic search rankings
c) Reduce the competition in your industry
d) Improve your ad quality score

Answer 1

Running search ads for your brand keywords can attract new customers, improve your ad quality score, and enhance your organic search rankings.

Step-by-step explanation:

Running search ads for your brand keywords can help you in multiple ways:

1. Attract new customers unfamiliar with your brand: Running search ads can help you reach a wider audience and introduce your brand to potential new customers who may not be aware of your products or services.
2. Increase your ad quality score: Running search ads for your brand keywords can improve your ad quality score. This score is a measure of how relevant and useful your ads are to users, and a higher score can lead to improved ad performance and lower advertising costs.
3. Improve your organic search rankings: Search ads can indirectly benefit your organic search rankings. When users see and click on your search ads, it generates more traffic to your website, which can improve your organic search visibility over time.