Question

Select all that apply. With behavioral targeting, you could reach people who:

a) viewed your pricing page
b) researched a topic related to your industry
c) are located in Australia
d) visited your website

Answer 1

Behavioral targeting allows marketers to reach people who have visited their website based on their online behavior, such as the pages they visited or the actions they took. This enables personalized advertising campaigns that are more likely to resonate with the target audience.

Step-by-step explanation:

Behavioral targeting allows marketers to reach people who have visited their website. This type of targeting is based on tracking users' online behavior, such as the pages they visited, the products they viewed, or the actions they took on the website. By analyzing this data, marketers can create personalized advertising campaigns that are more likely to resonate with their target audience.

For example, if a user visits a website selling running shoes, that user may later be targeted with ads for running shoes while browsing other websites or using social media platforms.

Furthermore, with behavioral targeting, marketers can also reach people who have shown interest in similar products or have exhibited similar online behaviors to their existing customers. This allows them to expand their reach and target potential customers who have a higher likelihood of being interested in their products or services.