Final answer:
Search ads are the most effective for driving leads. Option C is correct.
Step-by-step explanation:
Search ads are highly targeted and appear when users actively search for specific keywords or phrases, ensuring relevance and capturing intent. These ads show up at the precise moment when a user is seeking information, making them more likely to click through and convert into leads. They align closely with user intent, appearing within search engine results, and are often cost-effective because they're triggered by user queries, optimizing the chances of engagement and conversion.
Display ads, video ads, and social media ads rely on broader targeting and interruption-based strategies, making them potentially less effective in converting leads compared to search ads. While they serve their purposes for brand awareness and engagement, their success in lead generation often depends on catching the audience's attention rather than fulfilling an immediate need or intent.
Ultimately, the direct alignment with user intent and the timing of search ads make them the most potent tool for driving leads.
Correct answer: c) Search ads