Final answer:
Search engine marketing (SEM) would be the most successful paid media initiative for Get Fitness, as it targets consumers actively seeking fitness classes, unlike the broader reach but less targeted impact of television or billboard advertising.
Step-by-step explanation:
Given the competitive nature of the fitness industry and the low brand loyalty among consumers, Search engine marketing (SEM) is likely to be the most successful paid media initiative for Get Fitness, a fictional fitness studio. While television advertising is a potent tool for reaching a broad demographic, the cost can be prohibitive for a single fitness studio, and it might not drive immediate action. Conversely, SEM can be tailored to capture the attention of individuals actively searching for fitness classes, thus fulfilling an immediate need. Additionally, SEM allows for detailed tracking and adjustment of campaigns to improve return on investment.
Social media advertising can also be particularly effective in the fitness industry, owing to the visual and community-oriented nature of fitness content. Social media platforms allow for highly targeted campaigns, engaging content, and direct interactions with potential customers, which can help in building brand loyalty over time. Billboard advertising, while providing local visibility, generally lacks the targeting and measurability of digital options.