Question

In 1957, James Vicary falsely claimed to have increased the sale of popcorn and Coca-Cola at a New Jersey movie theater when the owner used subliminal messages to flash "Eat popcorn" and "Drink Coke" on the movie screen during the movie.

A. True
B. False

Answer 1

James Vicary's claim about increasing sales with subliminal messages is false.

Step-by-step explanation:

James Vicary's claim that he increased the sale of popcorn and Coca-Cola with subliminal messages is false. In 1957, James Vicary publicly stated that he conducted an experiment in which he flashed subliminal messages saying 'Eat popcorn' and 'Drink Coke' during a movie, supposedly leading to increased sales. However, it was later revealed that Vicary made up the experiment as a publicity stunt, and there is no scientific evidence to support the effectiveness of subliminal messages in influencing behavior.