Final answer:
The term that refers to video-game makers and advertisers promoting each other's products is cross-marketing, a strategy that joins entities to amplify promotion and brand recognition among consumers.
Step-by-step explanation:
The term that refers to the practice used by video-game makers and advertisers in promoting each other's products is cross-marketing. This strategy involves two or more entities coming together to promote each other's products, often creating a synergistic effect that can be more powerful than individual promotional efforts. This approach ensures that consumers receive the same marketing message from multiple sources, which can increase brand recognition and potentially lead to more sales.
Such marketing strategies have evolved significantly in the modern, post-millennial world of advertising, as highlighted by Naomi Klein in her work against corporate branding and the amalgamation of corporate power. What Klein notes in her text 'No Logo' are practices that seek to penetrate every aspect of consumers' lives with consistent branding and messaging. With synergistic advertising practices, consumers may encounter the same brands across different platforms, reinforcing the desired marketing message.
Advertisers also wrestle with ethical questions around how transparent they need to be about their relationships and sponsorships, which affects both online and in-person engagements. This is part of the complex dynamics of modern advertising within the attention economy, where capturing consumer attention is a particularly valuable commodity.