Final answer:
The phenomenon where a regime uses mass media to create a divine-like image of its leader is known as propaganda, particularly used in totalitarian governments.
Step-by-step explanation:
The term that describes the phenomenon in which a country's regime uses mass media techniques to cultivate a godlike image of the leader is propaganda. This is often seen in totalitarian regimes, which strive to control every aspect of public and private life, including utilizing propaganda to elevate the dictator's image to that of a quasi-deity. The practices of establishing a personality cult and employing political religion also align with strategies used in totalitarian states to further entrench the leader's power and suppress dissent.