Final answer:
Encoding refers to the process of taking in new information and transforming it into a format that can be stored in our memory. There are two main ways in which we encode information: shallow encoding and deep encoding.
Step-by-step explanation:
Encoding refers to the process of taking in new information and transforming it into a format that can be stored in our memory. There are two main ways in which we encode information: shallow encoding and deep encoding.
Shallow encoding involves processing information in a superficial and surface-level manner. This can include simply rehearsing information without really understanding its meaning, or focusing on physical attributes like appearance or sound. Shallow encoding generally results in poorer memory retention.
Deep encoding, on the other hand, involves processing information in a more meaningful and elaborate way. This can include making connections to existing knowledge, relating information to personal experiences, or actively thinking about the concept and its implications. Deep encoding leads to better memory retention and retrieval.