Final answer:
The central route of the Elaboration Likelihood Model is suited for the use of statistics, empirical evidence, and qualitative surveys, focusing on logical, data-driven arguments to persuade an audience that is analytical and engaged.
Step-by-step explanation:
The use of statistics, empirical evidence, and qualitative surveys are best suited to the central route of the Elaboration Likelihood Model (ELM) of persuasion. This model suggests that when the audience is analytical and willing to engage in deep processing of information, the central route is more effective. It entails presenting logical, data-driven arguments that compel the audience to reflect and consider the quality and validity of the information being presented. In contrast, the peripheral route relies on superficial cues and emotional appeals.
The central route is particularly appropriate when discussing subject matters that require thorough understanding and evaluation, such as in cases where the audience must be convinced of the efficacy of a product based on its features and specifications, like in the buying process of a computer by small business owners.
By using quantitative data and qualitative research methods, social scientists can provide a comprehensive view that strengthens the persuasive message while ensuring that the audience's analytical nature is catered to, promoting a more durable and long-lasting change in attitude.