Final answer:
In facial massage for male clients, use alcohol-free products, gentle non-abrasive cleansers, and rinse with lukewarm water to prevent irritation and ensure a comfortable experience.
Step-by-step explanation:
When performing facial massage on male clients, it is important to use gentle, suitable products and techniques to ensure their comfort and avoid irritation. Firstly, one should opt for only alcohol-free products and avoid those that could irritate the skin, like harsh astringents or potent exfoliants. The skin should be cleansed with a gentle, non-abrasive cleanser using the fingertips, and any scrubbing, which might aggravate conditions like acne, should be avoided. It is best practice to rinse the face with lukewarm water rather than extremes of hot or cold which can be harsh on the skin.