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When is it okay to send CEMs using implied consent by the recipient?

User ZioBit
by
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1 Answer

2 votes

Final answer:

Implied consent can be used to send CEMs if the recipient has an existing business relationship, voluntarily provided their contact information, and the CEMs are related to their business or role.

Step-by-step explanation:

Implied consent by the recipient can be used to send Commercial Electronic Messages (CEMs) under certain conditions:

  1. The recipient has an existing business relationship with the sender.
  2. The recipient has voluntarily provided their contact information to the sender.
  3. The CEMs are related to the recipient's business or role.
  4. The recipient has not explicitly opted out of receiving CEMs.

It is essential to comply with applicable laws and regulations regarding CEMs, such as providing an unsubscribe option.

User Yochanan
by
7.5k points

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