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What is 'Express Consent' when referring to CEMs?

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Final answer:

Express Consent is explicit permission given to receive Commercial Electronic Messages, crucial for complying with regulations such as Canada's Anti-Spam Legislation.

Step-by-step explanation:

Express Consent refers to a clear and direct permission given by an individual or organization to receive Commercial Electronic Messages (CEMs). This type of consent is often required by laws regulating electronic communication to prevent unsolicited emails or other types of messages, such as telemarketing.

Under regulations like Canada's Anti-Spam Legislation (CASL), express consent is mandatory before sending CEMs, and the sender must keep a record of how this consent was obtained. The EMA (2008) Note for Guidance on Non-clinical safety studies does not directly address express consent for CEMs, as it is specific to non-clinical safety studies for human clinical trials and marketing authorization for pharmaceuticals.

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