Final answer:
The correct answer is option A) "pain points". Bootstrap marketing plans aim to find and address the specific problems or needs in the market that are not yet effectively tackled by existing solutions.
Step-by-step explanation:
The correct answer is option A) "pain points".
One of the primary objectives of a bootstrap marketing plan is to identify and leverage the "pain points" within the market. These "pain points" refer to specific problems, needs, or frustrations that potential customers face, which have not been effectively addressed by existing products or services. Understanding these areas of discomfort allows a business to tailor its product or marketing strategy directly to the needs of its target audience, creating a competitive advantage in a cost-effective manner.
By focusing on these pain points, a company can position itself as the solution to these problems, resonating more deeply with customers and potentially achieving a quicker market penetration. This is particularly important for businesses operating on a shoestring budget, or those in the early stages of development, as it allows them to make the most of limited resources to gain traction within their industry.