Question

________ refers to developing, maintaining, and managing long-term relationships with customers so that they will want to keep coming back.

A) Customer relationship management
B) Customer retention management
C) Customer management software
D) Customer reassurance management

Answer 1

The term 'Customer relationship management' is used to describe the strategy businesses use to manage interactions with customers and potential customers, aiming to improve relationships and encourage loyalty and customer retention.

Step-by-step explanation:

​The correct answer is A) Customer relationship management. Customer relationship management (CRM) refers to the practices, strategies, and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving customer service relationships and assisting in customer retention and driving sales growth.

This approach focuses on understanding the needs and behaviors of customers in order to develop stronger relationships with them. CRM systems compile data from a range of different channels, including a company's website, telephone, email, live chat, marketing materials, and more recently, social media.