Final Answer:
C) Customer relationship management (CRM) puts the customer at the center of a company's thinking, planning, and action and shifts the focus from a product or service to customers and their needs and wants.
Step-by-step explanation:
Customer relationship management (CRM) is the strategy that puts the customer at the forefront of a company's operations. It involves a comprehensive approach that aligns thinking, planning, and action with the needs and wants of customers. Unlike a product-centric approach, CRM emphasizes building and maintaining strong relationships with customers by understanding their preferences and delivering personalized experiences. This strategy involves collecting and analyzing customer data to tailor products, services, and communication.
Options A (Pull strategy) and D (Interactivity) do not encompass the holistic customer-centric approach described in the question. Entertailing (Option B) is not a recognized term in the context of customer-centric strategies. Therefore, CRM is the most fitting option for a strategy that prioritizes the customer in all aspects of a company's operations.
Option C is the answer.