Final answer:
Data mining is a process in which computer software analyzes data to find hidden patterns and trends in order to make better marketing decisions and predictions about customer behavior.
Step-by-step explanation:
Data mining is a process in which computer software that uses statistical analysis, database technology, and artificial intelligence finds hidden patterns, trends, and connections in data so that business owners can make better marketing decisions and predictions about their customers' behavior. It involves collecting and organizing data to uncover valuable insights that can help businesses understand their customers, target their marketing efforts, and optimize their strategies.
For example, data mining can be used by a business to identify the characteristics of their most loyal customers and target them with personalized marketing messages. It is a valuable tool for businesses in today's digital era where there is a wealth of information available that can be utilized to make informed decisions.