Final answer:
Small companies with limited financial resources can often use innovation as a way to differentiate themselves from larger competitors.
Step-by-step explanation:
Small companies with limited financial resources can often use innovation as a way to differentiate themselves from larger competitors.
Innovation refers to the development of new ideas, products, or processes that are unique and offer value to customers. By introducing innovative products or services, small companies can attract customers and set themselves apart from larger competitors.
For example, a small technology startup may develop a revolutionary app that solves a common problem in a new and innovative way. This can help the company stand out in the market and attract customers who value the unique benefits provided by the app.