Final answer:
Merchandising is the practice of drawing customers into a store by creating a kaleidoscope of sights, sounds, smells, and activities to entertain and sell products.
Step-by-step explanation:
The correct answer is option D) Merchandising. Merchandising is the practice of drawing customers into a store by creating a kaleidoscope of sights, sounds, smells, and activities in order to entertain and ultimately sell products.
This involves designing captivating store displays, utilizing various sensory elements, and organizing engaging activities to attract and retain customers.
For example, retailers often use attractive window displays to catch the attention of passersby, incorporate pleasant scents to create a welcoming atmosphere, play background music to enhance the shopping experience, and arrange demonstrations or events to increase customer engagement.
By employing effective merchandising strategies, stores aim to entice customers to enter, explore, and purchase their products, thereby driving sales and enhancing the overall shopping experience.
Entertailing is the practice of drawing customers into a store by creating a vibrant and sensory-laden atmosphere. This marketing strategy includes captivating visuals, engaging sounds, appealing smells, and a variety of in-store activities, all designed to both entertain and sell merchandise.
The concept of entertailing derives from historical contexts where department stores like Wanamaker's in Philadelphia, Selfridge's in London, and Macy's in New York, set the stage for a shopping experience that was more than just transactional, transforming it into an entertaining and emotionally engaging event.