Final answer:
The correct option isC) Customer relationship management (CRM). Customer relationship management (CRM) is the concept that centers on the customer's needs and wants in a company's operations, enhancing customer satisfaction and loyalty.
Step-by-step explanation:
The concept that puts the customer at the center of a company's thinking, planning, and action, and shifts the focus from a product or service to customers and their needs and wants is Customer relationship management (CRM). CRM systems facilitate businesses in gathering information from customers and other stakeholders. By finding expert information and doing a root cause analysis, CRM tools help identify and address the real problems customers face. CRM emphasizes personalized customer engagement and aims to enhance customer satisfaction and loyalty.
Customer Relationship Management (CRM) puts the customer at the center of a company's thinking, planning, and action and shifts the focus from a product or service to customers and their needs and wants. It involves gathering information from customers and other stakeholders, finding expert information, and doing a root cause analysis to identify the real problem.