Question

The worst marketing catastrophe to befall any business would be to:

A) encourage customers to complain and have employees give management feedback on the complaints.
B) have great advertising and poor quality products.
C) have poor customer service and a highly effective promotional campaign.
D) have a great product and an inaccessible location.

Answer 1

The greatest marketing disaster for a business is to have excellent advertising but poor quality products, as it can destroy customer trust and brand reputation, potentially leading to business failure due to competition with better or cheaper products.

Step-by-step explanation:

The worst marketing catastrophe that could befall any business would be to have great advertising and poor quality products. This occurs when there is a significant disconnect between the marketing promises made and the actual experience customers have with the product. It can lead to a loss of customer trust, damaging a brand's reputation potentially beyond repair. In such an event, customers are likely to make complaints, and the negative word-of-mouth can spread quickly, especially in the era of social media. When this is combined with competition from firms offering better or cheaper products, the affected business might see a substantial reduction in profits, possibly resulting in a complete failure. In contrast, while having a great product in an inaccessible location, poor customer service with effective promotion, or encouraging customer feedback might present challenges, these are typically not as disastrous as the fundamental issue of failing to deliver on product quality promised by marketing campaigns.