Question

________ is a process in which computer software that uses statistical analysis, database technology, and artificial intelligence finds hidden patterns, trends, and connections in data so that business owners can make better marketing decisions and predictions about customer's behavior.

A) Customer relationship management
B) Data mining
C) Data discovery
D) Simulation

Answer 1

Data mining is a process in which computer software uses statistical analysis and artificial intelligence to find hidden patterns and trends in data, helping business owners make better marketing decisions and predictions. With data mining, marketing managers can extract valuable insights from large datasets to identify customer preferences and optimize marketing strategies.

Step-by-step explanation:

Data mining is a process in which computer software that uses statistical analysis, database technology, and artificial intelligence finds hidden patterns, trends, and connections in data so that business owners can make better marketing decisions and predictions about customer's behavior. Through data mining, marketing managers can extract valuable insights from large datasets to identify customer preferences, predict future trends, and optimize marketing strategies.