Final answer:
Advertising, Direct Marketing, Sales Promotion, and Distribution are part of the promotional mix in marketing.
Step-by-step explanation:
Advertising, Direct Marketing, Sales Promotion, and Distribution are all considered part of the promotional mix in marketing.
Advertising involves paid communication through various media channels to promote a product or service. Examples include TV commercials, print ads, and online banners.
Direct Marketing refers to reaching out to potential customers directly through channels like email, direct mail, and telemarketing.
Sales Promotion activities aim to encourage immediate sales by offering incentives or discounts. Examples include coupons, free samples, and loyalty programs.
Distribution involves getting the product to the right place at the right time. It includes activities like transportation, warehousing, and inventory management to ensure products are available to consumers.