Final answer:
The two promotional strategies used by a manufacturer to assist in moving a product through the channel of distribution are pull strategy and push strategy.
Step-by-step explanation:
The two promotional strategies used by a manufacturer to assist in moving a product through the channel of distribution are:
- Pull strategy: This strategy involves creating consumer demand for the product, which then pulls it through the distribution channel. Examples include advertising, public relations, and consumer promotions.
- Push strategy: This strategy involves pushing the product through the distribution channel by promoting it to retailers or wholesalers. Examples include trade promotions, sales force efforts, and offering incentives to channel partners.
Both strategies are aimed at increasing product awareness, generating sales, and facilitating the movement of the product from manufacturer to end consumer.