Final answer:
The strategy that best uses subliminal stimulation is the imperceptible flashing of a trim female figure during a TV ad for a weight-reduction clinic. Examples of peripheral route persuasion cues include celebrity endorsements, positive emotions, and the use of attractive models, but not necessarily factual information.
Step-by-step explanation:
Subliminal Stimulation Strategy
The strategy that best illustrates the use of subliminal stimulation is c) A trim female figure is imperceptibly flashed on the TV screen during an ad for a weight-reduction clinic. This is because subliminal messages are signals or messages embedded in another medium, designed to pass below the normal limits of perception. These messages are unrecognizable by the conscious mind but in certain situations can affect the subconscious or deeper mind and can negatively or positively influence subsequent thoughts, behaviors, actions, attitudes, belief systems, and value systems. The flashing of a trim female figure during a weight-reduction ad is meant to send a subliminal message associating the product with the desired outcome, without the viewer consciously realizing it.
Just Noticeable Difference Example
As an example of the just noticeable difference (jnd), consider a person working in a dimly lit office who turns on a desk lamp. The additional light is immediately noticeable because of the contrast between the previous low light level and the sudden increase in illumination. However, if the same lamp were turned on in a brightly lit office, the change in lighting would likely go unnoticed because the intensity of the overall lighting would not significantly change from the perspective of the observer, demonstrating Weber's law.
Peripheral Route Persuasion
The examples of cues used in peripheral route persuasion include a. celebrity endorsement, b. positive emotions, and c. attractive models. However, d. factual information is not an example of a cue used in peripheral route persuasion, as this strategy relies more on emotional appeals or superficial cues rather than on the content or strength of an argument.
the correct answer is c) A trim female figure is imperceptibly flashed on the TV screen during an ad for a weight-reduction clinic.