Final answer:
The primary concern when learning about intercultural communication values is that discussions in the text refer to values on the cultural level, not on an individual level. It is important to understand that individuals within a culture may not all speak or think the same. Getting to know a particular person is the only way to understand what they believe.
Step-by-step explanation:
The primary concern to keep in mind when learning about intercultural communication values is that discussions in the text refer to values on the cultural level, not on an individual level. This means that individuals within a culture may not all speak or think the same. The text describes predominant values that are held by the culture as a whole, but it doesn't imply that every individual member of the culture has to accept or hold those values. Understanding what a particular person believes requires getting to know them on an individual level.