Final answer:
The science of public opinion is described as undeserving of the name by various scholars, depending on their interpretation of 'the public' and whose opinions should be given more weight. Public opinion can be influenced by organized groups, government leaders, and media elites, or it can reflect the preferences of individuals.
Step-by-step explanation:
The science of public opinion is described as undeserving of the name by various scholars and researchers. Public opinion is a complex phenomenon that can be interpreted differently depending on one's definition of 'the public' and assumptions about whose opinion counts the most. Some scholars argue that public opinion is controlled by organized groups, government leaders, and media elites, while others emphasize the importance of individual opinions.