Final answer:
It is true that having an inbound sales strategy is important because of the internet's impact on global and local market dynamics, increasing competition and changing consumer behavior. An effective inbound sales strategy helps companies to attract and engage with customers in the digital age. The internet's role in international commerce has necessitated such strategies for both global and local businesses alike.
Step-by-step explanation:
True, having an inbound sales strategy is important because of changes made by the invention of the internet. With the advent of the internet, consumers have access to a global marketplace, enabling them to purchase products from anywhere in the world. This shift has increased competition for local businesses and has driven the need for a robust inbound sales strategy that can draw in customers through online channels.
For businesses, the rise of the internet has created the potential for a more consolidated market with large firms potentially dominating certain sectors due to their ability to manage operations and communications globally. However, it has also given small firms the opportunity to reach out to a broader audience beyond their geographic constraints, suggesting a future with potentially more small competitors as well. Therefore, the importance of an inbound sales strategy is underscored by the internet's influence on both consumer behavior and corporate strategy.
In addition to the shifts in market dynamics, the internet plays a crucial role in international commerce, mirroring historic trade networks in its ability to connect buyers and suppliers while differing in speed, scope, and accessibility. With these considerations, a business's inbound sales strategy must adeptly integrate the internet to remain competitive in the contemporary, globally-connected market.