Final answer:
The statement is generally true that an inbound sales approach is necessary in today's market due to changes in technology and consumer buying patterns. This approach focuses more on relationship building and aligns with modern consumer behavior.
Step-by-step explanation:
The statement about an inbound sales approach reflects a significant shift in the sales paradigm. Traditionally, sales have been more about 'outbound' techniques, which include cold calling and advertising. However, with the advent of new technologies and the change in consumer buying patterns, the approach to sales has indeed evolved. With an inbound sales strategy, the focus is now on attracting customers through valuable content, engaging in interactive communication, and building a relationship that is consultative rather than transactional.
An inbound sales approach is seen as necessary in today's market, as it aligns with the way people research and make purchasing decisions online. Salespeople need to adapt by becoming more knowledgeable about their customers' needs, behaviors, and preferences. The use of Customer Relationship Management (CRM) tools and data analysis helps in understanding and responding to these trends. So, to say that the world has changed calls for an inbound approach is generally considered true among professionals.