Final answer:
The statement is true. An inbound sales strategy focuses on connecting with potential customers during the decision stage of their buyer's journey, providing helpful content and interactions that guide them towards a purchase.
Step-by-step explanation:
True or false? An inbound sales strategy aims to connect with buyers when they're in the decision stage of the buyer's journey. The statement is true. An inbound sales strategy is centered around connecting with potential customers proactively during various stages of the buyer's journey, particularly during the decision stage. This is the phase where consumers are evaluating the different options available to them and are close to making a purchase decision.
Inbound sales techniques focus on creating valuable content and interactions that can help guide a buyer to a decision. Sales representatives personalize their assistance based on the specific needs and actions of the buyer, using tools like educational blog posts, white papers, social media interactions, and more. By engaging buyers at this critical stage, the aim is to establish trust and demonstrate expertise, thereby influencing the choice in favor of the seller's product or service.